The proposed expansion of media providers Boxee and Roku present an example of technological convergence at it’s finest. Brad Stone of the New York Times recently took a look at both companies to examine what we can expect from each in the near future. Interestingly enough, each company is branching out into it’s competitors world and, like in summer blockbuster classics Alien vs. Predator or Freddy vs. Jason, sparks may fly.
The Roku system presently consists of a small internet ready device, costing around $100, being hooked into the television set and thus bringing the internet to the small screen. Boxee on the other hand is a program that, when downloaded onto a laptop or PC, would aggregate video and other forms of content together, later streaming it to the TV via a hardware hook-up. Boxee focuses on amateur generated content. Using mostly Youtube and Google Video as well even allowing public uploads much like the sites mentioned above. Roku on the other hand streams exclusively TV and movies, gathering the majority of it’s material from Netflix.
Earlier in the week Roku announced the launch of several channels streaming from amateur generated video sites (Blip TV as the primary example used), in the hopes of becoming a larger player in the web video field. Ironically, within a day of Roku’s announcement, Boxee also released a statement hinting at further convergence. It hopes to put out a physical “box” similar to those offered by Zillion TV or Roku itself. Both companies, along with many others in the industry, recognize the looming boom that Web TV is going to be, and consequently everyone is rushing to scoop up as much of everything they can get their hands on.
What does this mean for the consumer? Well, for sure there will be no shortage of choice when we decide which company we want to use for our future media viewing, it will just be a matter of which system will provide us with the content and price tag best suited to our interests. With all the competition, squabbles and frantic convergence leading up to the day when we all view web content through our TVs, it would not be a surprise to see tactics used from any famous “VS. films” from the major players involved in these times of unbelievable competition.
-A Murata